Paying UK influencers should be simple — but for many European companies, it isn’t. Teams get stuck on the same questions: Do UK influencers need to be VAT registered to get paid? Should VAT be applied or not? Do we need a certificate from the influencer? Who carries the tax risk in case of an audit? The problem isn’t the influencers — it’s unclear payment structures. The goal of…
US influencers are key partners for European brands, agencies, and platforms running global campaigns. Yet when it comes to paying them, European finance teams often hesitate: Do US influencers need to be VAT registered? Should VAT be charged or reverse-charged? Is a tax form required before paying? Are withholding taxes applicable? Much of this confusion comes from applying European VAT logic to a country that does not use VAT…
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