How to Pay EEUU Influencers – A Guide for European Companies
US influencers are key partners for European brands, agencies, and platforms running global campaigns. Yet when it comes to paying them, European finance teams often hesitate: Do US influencers need to be VAT registered? Should VAT be charged or reverse-charged? Is a tax form required before paying? Are withholding taxes applicable? Much of this confusion comes from applying European VAT logic to a country that does not use VAT…
