Paying UK influencers should be simple — but for many European companies, it isn’t. Teams get stuck on the same questions: Do UK influencers need to be VAT registered to get paid? Should VAT be applied or not? Do we need a certificate from the influencer? Who carries the tax risk in case of an audit? The problem isn’t the influencers — it’s unclear payment structures. The goal of…
US influencers are key partners for European brands, agencies, and platforms running global campaigns. Yet when it comes to paying them, European finance teams often hesitate: Do US influencers need to be VAT registered? Should VAT be charged or reverse-charged? Is a tax form required before paying? Are withholding taxes applicable? Much of this confusion comes from applying European VAT logic to a country that does not use VAT…
The creator economy in Portugal is booming. Brands now work heavily with micro-influencers, UGC creators and affiliates—many of whom are not registered as self-employed (trabalhadores independentes). This creates a recurring question: “How can we legally pay a Portuguese creator who isn’t registered as self-employed, without creating tax complexity or friction?” This article explains—clearly, accurately and with respect for Portuguese tax rules— How payments work, what options exist, and how…
The creator economy has exploded in scale and sophistication — but in 2025, paying creators is still one of the most painful operational challenges for agencies, platforms, and brands. Invoices arrive with errors. Creators submit incomplete data. Compliance rules change every year. Finance teams drown in spreadsheets. This is why Creator Payout Services have become a core part of scalable operations for influencer agencies, UGC platforms, and affiliate programs.…
If you're building an affiliate marketing platform, there's one decision that can make or break your scalability: how to handle affiliate payouts. At first glance, building your own payout system might seem like the natural next step. You already manage tracking, attribution, dashboards... so why not payments too? But as soon as your user base grows and payouts cross borders, currencies, and tax jurisdictions, the complexity skyrockets. So how…
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